Mixed reality (MR) is the merging of real and virtual worlds to produce new environments and visualisations. The rise of increased computing power has made it capable of producing new and complex environments, the potential of which has only begun to be explored. The film industry has seen a large uptake of Mixed Reality, most commonly recognised as Visual Effects (VFX) and has become inherently involved in cinematic artistic creation.

Based on a review of the theory and literature surrounding the current social trends in advertising and MR technology, this project aims to develop a video with a focus on exposing a possible intrusive future of increasing brand advertisement, in combination with our personal desires. It aims to describe the tools and techniques used to develop VFX and to create a Mixed Reality video, including the use of non-traditional camera techniques such as point-of-view cinematography to further the emotional suture between the video and the audience. VFX are developed using an iterative process based off viewer feedback for concept exploration.

The results of this film are analysed in terms of their techniques used. A survey was distributed to a test audience group which upon result analysis rated the film as overall success. On this basis the video is evaluated for its success on achieving the MoSCoW objectives and reflection on the development process and informed future recommendations are given.